Acquisition of Angela Bruderer by BrainsToVentures
Altium acted as exclusive financial adviser to BrainsToVentures AG (b-to-v) on the acquisition of the Angela Bruderer Group
- Angela Bruderer AG is a specialised mail order business with focus on the Swiss market. Its main products are home textiles, bed-linen, fashion and accessories. The internet acts as a complementary channel for traditional retailers, but is changing the way mail order companies and other distributors do business. Many of these companies require capital and specialised ecommerce know-how to transform their businesses.
- In May 2010, Altium, acting as financial adviser to BrainsToVentures AG (b-to-v), announced the acquisition of a 70% of Angela Bruderer. Together with the existing management and shareholders, b-to-v will further develop Angela Bruderer to a professional eCommerce player and bring in its own knowledge and industry experts.
- The buyer, b-to-v, has become one of the leading private investor networks in Europe since the year 2000. Through b-to-v an extensive network of committed entrepreneurial private investors with backgrounds from various sectors invest in growth companies with promising and scalable business models.
- This deal capitalised on Altium’s broad experience in Internet and eCommerce transactions. Altium was responsible for structuring the transaction and advising on the financing.
For further information on this transaction please contact Alexander Grünwald or Daniel Fritz.
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